Seeing as the Barber shop within the brief is of a Parisian decent, I wanted to research and explore the culture found within Paris.
So the Parisian’s are friendly, but only upon being greeted, which is essential in the Barber industry because what’s worse that having a silent hair cut. Awkward. Right? So to incorporate a feeling of politeness and a sense of greeting within the logo or colour palette is essential.
They walk a lot. It only takes 2 hours to get from the north end to the south end of Paris. Not sure what I’ll do with this information.

During the summer, people within Paris like to sit outside and enjoy the air instead of being cooped up inside and i suppose this is like all of us but in Paris it’s quite a big deal, so incorporating a sense of freedom and exposure into the brand identity might be essential and it might link in nicely with the idea of being welcomed upon the first meeting.

Fashion is MASSIVE in Paris. It’s a large piece of the place so looking good is essential so maybe having good looks incorporated into the logo would be appealing as everyone likes to look good and coming from Paris is like having a huge upper hand when it comes to fashion. The people in Paris never dress less than business casual so bringing this sense of style to the likes of the UK would be a nice addition to the brand.

And finally, the Eiffel Tower. Duh. But is this something that’s maybe a bit too cliché? I’ve found about incorporating it onto the flag idea that’s seen within a post a few back but is it too cliché or would be seen as something unique and welcoming to the new audience?