With any business you need a form of marketing, a way of promoting the brand so that a range of people within the target audience and outside the target audience can be made aware of your services. A business card is a good place to start once a business has created a logo and identity. The business card is something that can directly link a customer to the business so it’s important that it carries along the main features of the logo and identity.

This includes the colour palette, the main prominent piece (or all) of the logo and the relevant information. I’ve looked into this via various different barbershop business cards just to get an idea on the type of information that’s being featured.

These two business cards are unique and eye catching despite the minimalistic tendencies. This is predominantly aimed at the card on the left due to it’s simplistic branding. The only way that a customer can tell that it’s for a barbers is due to the tiny scissors icon yet once we’ve seen this it’s instantly recognisable as a barbershop of some kind. Both of these feature very ‘hipster’-y features, being on par with their competitors who tend to aim at men with large beards and large glasses.

Despite these features, both are rather unique in their own way and they are instantly recognisable to be associated with a barbershop/hairstylist of some kind. They feature a similar colour palette and stick with them across their design.