So along with my other idea for a logo I’ve decided to go a more generic route and incorporate a hipster-ish beard into the logo. At first glance I actually really like it. The cliche use of this style makes the piece look familiar but at the same time look unique due to the sketched style and the bold colouring. Below I’ve attached the tests and final look of the beard design. Despite there being a ‘final’ beard design, it’s still a very early phase.

So this image consists of my first ideas. I preferred the first image due to it’s simplicity and fluid sense of direction compared to the others. With Face 2 and 3, they seem very straight and the use of the point in the beard seems too formal. In Face 4 I decided to use the same beard type as the first but this time play around with the hair style. I ended up deciding to go with Face 3 and 4.

As you can see, the second face on the image above seem more suitable and eye catching. Personally I liked how the beard looks on the second face but I decided to play around with the moustache types as seen below.

Out of the three moustache types, the third one seems clean and minimalistic whereas the other two before it seem clunky and they take up too much space across the face. I ended up going with the third moustache. I then decided to play around with colours and layout compositions. These were very minimal and still need improving.

With all of these logo tests, they all seem to pop out in front of you. They could all be used for the same thing, the two single colours could be used to differentiate certain products and the circled logo could act as the main logo. With the first logo I like how the beard runs above the circles, giving it a 3 dimensional sense that pops out at the viewer. I’ll continue to work on these and see what I come up with.