Branding Brief Evaluation:

I personally enjoyed this brief very much as I enjoy redesigning and creating new products on Photoshop and InDesign. I felt that overall, my response to the brief was met accurately as I created a unique, bold logo for the company that screamed quirkiness and professionalism. I kept to a slim colour palette and kept this consistent through the branding design. I’m very happy with the consistent look of the branding but I feel if there were any improvements to make, it would be with some of the products I created as well as maybe doing a little more research. Overall I’m happy with the look of the new brand.

Children’s Book Evaluation:

This brief to me was slightly challenging as at first I couldn’t come up with a solid storyline for a book suitable for children. At first I wanted to adapt a film into a children’s book, but this proved to be something worse than a simple challenge. I then came up with the idea of the Panda and ran with that. Towards the end of the brief I decided to change the style because I simply wasn’t happy with how the artwork looked so I changed it to a hand drawn style. Overall I feel I got my intended message across through the storyline and the composition of the book works well but I’m not very happy with the way the artwork looks, yes it looks better than before but if I had more time or if I was to do this again I’d restyle everything.