Colour is pretty important in various ways. Determining how people feel, determining meanings and more related to this, creating something recognisable. For corporate individuals this is important for their brand as it can create a recognisable image for their customers, something that people will see and be like “oh yeah, it’s them”. Different colours have different meanings, for example, see below at a lovely chart:

For my rebranding, I’m going to try and focus on using colours within the widths of Blue and Red due to various reasons. Firstly, red and blue are the colours of the Parisian flag and this just so happens to be where the company is emerging from. Secondly, both colours have rather strong connotations including trust, faith and power for blue and love, energy and passion for red which I feel are all things that need to be put into a business in order for it to be successful.

With most barber shop logos and branding I’ve noticed that black and white is a common palette choice and it has created an almost hipster like style for similar barber shops, making this the go to look and style. Yes it appears attractive and matches the ‘Gentlemen’ theme that they all collectively represent but to me it seems boring for them all to have similar palettes and logos so to create a new, colourfully representative logo would be refreshing and unique.

Below I’ve been experimenting with different colour palettes. Ideas that I would consider for the logo:

I like the mix in pastel colours and bold colours (mainly between the top and bottom palettes). Having the yellow and green colours just adds something extra that can be used for small pieces of the branding or I might not even use them, furthermore showcasing a beautiful logo with limited colours.

Updates soon.