I call this one Slant Edge.

With the initial brief I wanted to create something that relates to new technologies, something that is bold and simple yet easy to look at. After hundreds of different ideas I finally filed it down to one finished piece that I feel successfully portrayed my initial idea.

Within this document I have the sketches, the six letters and a mockup representing the type within my chosen area. I’ll be talking about each as I go along.

This is Slant Edge. I’ve mixed two font styles together to create a hybrid of sorts. Similar to one of my other designs I have a rounded edges along the bottoms of each letter. I like this because it gives the type a sense of informality to it meaning that it bends the rules and loosens the noose within corporate standards, giving the product a interesting twist. Next is the product placement.

For this I found a piece of concept art and placed it within a poster as a way of making my own product. I feel that the font works well with the format and style of the piece. It looks professional and doesn’t draw too much attention away from the main product. Below are some examples of the product within the public.

And that’s my final piece.

Michael Rice