So to start 2016 off we’ve been given a rebranding brief and I’ve decided to undertake the challenge set by ‘Le Barbe Magnifique’, a high end barber specialising in beards and facial hair. They are an overseas branch and want to expand into the magnificent (what.) UK.
So I thought I’d start by looking at some preexisting logos and seeing what lies within the common features. Below I’ve created a compilation of some of the nicer logos that I found.

From the above I can see that the hand written/’hipster’ style is something common within all the logos giving it a neat, unique look throughout. The style also makes it appear to be instantly recognisable, giving it that sense of professionalism.

With my rebranding I want to try and give it a similar look but create a slight spin on the style, linking to the heritage of the brands origin or the type of grooming that they specialise in. I feel that this would give some edge over the competition.